We’ve looked at the importance of stories and how to construct stories in previous blogs, so today I want to share with you about how to get your story out there. I mean, it is all well and good HAVING a story, especially one that sets you apart from others but if no-one ever hears your story unless they meet you face to face, then that’s not really leveraging all your hard work now, is it?
And before we discuss how, let’s look at why? Why is it important to get your story out there? I know it sounds like an obvious question, but it is worth just reminding yourself that the point of getting your story out there isn’t just so people know about you. I mean, that’s great but a little ego centred and I don’t know if you’ve ever tried to pay your bills with an EGO?? Big or small it’s not an accepted currency!
The main point of getting your story out there is to produce an outcome. For example, you may want the outcome to be that your business story inspires people to want to come and join your company. You may want your story of your products innovation to inspire your customers to buy it. You may want your personal story to inspire an individual to believe that they too can overcome their obstacles and have the live they want. You see? It is not about you, it is about OTHERS. So you HAVE to get your story out there or as one of my mentors says you’re being selfish.
OK, now we have that out of the way, the question is HOW do you get your story out to the right people?
Well, there are a lot of different ways. You can write a book. You can do talks to small or large audiences. You can build it into your ‘sales pitch’. You can offer to share it at networking events. You can put it on your website and talk about it in your marketing and social media. You could make a video about it and put it on your website or on YouTube or Facebook. You could do a TED Talk. But the one I want to talk about today, which many people never consider and is a lot simpler than you think is…………..radio.
Yes, you heard me. No, radio is not dead – it’s just changed, like a lot of ways of communicating it’s gone on line. Do you or anyone you know listen to YouTube? Yes, it’s the modern-day version of the radio, news, music, information. And, like writing a book, being on the radio gives you a credibility and a wide reach.
You may or may not know, I host a radio show on Radio W.O.R.K.S World (listen to it here), and I love interviewing interesting people with a story to tell.
Here are my tips for getting yourself interviewed on Radio.
- Understand your niche. Be known for something. Be the fitness trainer for new Mums, or the copy writer for eco friendly cosmetics, or the coach for start up IT companies.
- Find the radio stations that relate to your niche and understand what stories they are interested in by listening to the shows.
- Make sure your ‘offer/pitch’ is concise and in line with the interests of that show, and address it to the presenter of the show. Make sure you have a story worth telling – it must be interesting and ‘news worthy’ not just be a sales pitch for you or your product.
- Make sure you follow up but not STALK!. If it’s a ‘no’ leave it, and go back when you have another more newsworthy story, or focus on a different show that is more relevant.
- Try and emulate the news in your ‘pitch’. Listen to the station and look out for ‘after the break we will be talking to X, who…..’ Recreate that. For example in the news this week there has been a lot of reference to Princess Diana and her death nearly 20 years ago. So an “angle” might be “After this break we talk to XYZ about how you can make an impact in the world which will leave a legacy not only for your family but for generations to come”
You see, once people hear you on the radio/see you on TV, YouTube, Facebook, speaking at an event, or read your book, they feel like they know you. They have begun a relationships with you which is the first step in them knowing, liking and trusting you enough to do business with you or buy your stuff.
And it is great have those opportunities to see and hear the people you follow, isn’t it? Radio/TV is also a great way to let others know about events and where they can meet you in the flesh.
But nothing beats a real face to face meeting. It’s like you can listen to music on a cd, a download, on the radio to get to hear and see the artist and then once you know you like them , then you want to meet them, right?
If you would like to be face to face with me, I’d like to invite you to come along to the Radio W.O.R.K.S World Stardust Awards on the 2nd and 3rd of October. You can find out more about what this Radio Platform can do for you as well as mix and mingle with an amazing bunch of positive people.
Have a look at the event here and come along if you can. I’d love to see you there, and maybe we can talk about how you can get on the Radio W.O.R.K.S World Platform with your story!